is my Purpose

I’m here to drive transformation!

I’m all about purpose. I have three interests I invest my energy in, which you’ll discover shortly. All share a common objective: transformation to the best version possible, whether it is business, mind & body, or the world. I’m always looking for awesome, talented and inspiring people to work with.

The Sponge

The Sponge

The Sponge, a purpose centred branding agency, where we help good businesses transform into better brands. We define authentic brand stories and brand strategies to reach, engage, and help more people. Our mission is to help truly good businesses do more good.

Brand Light


BrandLight, a web app and community that empowers conscious consumers to rate, find and celebrate brands based on social impact. Like a Yelp meets Tripadvisor for socially conscious brands. Our mission is to celebrate light brands, and make it socially unacceptable for businesses to exist solely for the purpose of profits.

In The Flesh


InTheFlesh, a community and resources for people to transform their health and bodies. We replace those habits and practices they’ve been taught that don’t work, with those that do. I share my personal discovery of the truth about food and nutrition. Everything you put in (mind, body, and mouth), shows up in your flesh.

If these resonate with you and you want to know more, I invite you to connect with me and start a conversation.

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