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Posted at 11:33 am |
Posted January 16, 2023 |
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I burned myself out with socials in early 2021. I pushed myself too hard, committing to 90 days of carousels without a break. In the end I didn’t want that pressure. So I stopped. As you have noticed, the carousels continue, with the help of my awesome Sponge team. But… I have been reinspired by what my daughter has been using. A platform called BeReal, which prompts a raw front and back camera shot of whatever you are doing. I don’t want to use this platform, because I don’t need another one! However I do want to be real in the platforms I use. So I have created a little challenge for myself, because I am good with challenges. Commitment [click to continue…]
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Posted at 5:39 pm |
Posted July 27, 2019 |
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In my 20 years in branding (yes, been doing it for a while now), the essential brand story formula has proven itself to me, time and again. It’s a simple formula: Know who you are as a brand Know your buyer and what makes them tick Then bridge the gap between the two with story… That’s your brand story. It’s marketing 101 really. Or, I should say, it WAS. In this new era of impact, the old way is fast becoming no longer enough. The market is changing. And with so many founders struggling with their story, I was compelled to share the next level of brand storytelling – in my new book Impact Brand Storytelling – A how to [click to continue…]
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Posted at 9:59 pm |
Posted December 21, 2018 |
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Today is the end of the working calendar year. Holiday! Subconsciously I want to just chill out and not do anything! But no, I have committed to writing. So I write. It’s a bit of a hack tonight and I am leaving it at that. Will complete it tomorrow. It is another very important chapter of the book. I cannot rush it. I will share my rough work. A fleshy outline. And a diagram I use in my webinar, presentations and program. Brand Story Brand story is far more than a tagline. It’s more than a marketing message. It is the sum of all interactions with a brand for the entirety of the customer journey ~ me! Exposure to brand [click to continue…]
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Posted at 12:59 pm |
Posted August 25, 2015 |
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You know the who, you know the why, now it’s time for the where. Knowing who your best buyers are and what motivates them to buy will define your marketing messages. Working out where to position those messages completes the ROI marketing recipe. In my first post of this series we addressed why knowing who your best buyers are is the key to driving your profit. We want to start by focusing your marketing efforts and dollars where there is the greatest return. In part two, we looked at buyer motivation centred messaging. This meant candid interviews are needed to truly understand their problems, triggers around the purchase, and the language they use. This in turn makes marketing more relevant [click to continue…]
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Posted at 9:42 am |
Posted August 5, 2015 |
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How to Become an Expert on Your Buyers You’re at an event and someone jumps up with their phone and shoots a group photo with you and everyone else in it. When they post it on Facebook, who is the person you look at first? We look at ourselves of course, because when it boils down, everything is ultimately about us. So where do you think your customer is looking in the group shot they are in? What’s more important to your customer, you, or herself? That’s where many of us get marketing wrong. We focus on what we believe the reasons our products or services are so valuable. We focus on all the reasons that we think customers should [click to continue…]
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Posted at 4:11 pm |
Posted July 30, 2015 |
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Originally published in Kochie’s Business Builders July 28, 2015, 1:50 pm by Luke Faccini Three easy steps to identify which customers to focus on. Who are your juicy red customers? In most businesses there are customers who buy your most profitable product or service repeatedly and over a long time span. These are your juicy red customers, because like ripe fruit, they hold the sweetest juice for your business and they’re beneficial in more ways than just profit. These customers are your raving fans, meaning they actively generate new business for you. They cost you less to acquire as you aren’t continually replacing them, and with the right customer experience strategy, require minimal resources to keep. On the flip [click to continue…]
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Posted at 1:13 pm |
Posted July 14, 2015 |
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Hi, Luke Faccini here and in this short video I bare my soul so you can feel the place I am coming from. Alternately you can read the post below, enjoy… I grew up in a humble working class home in the Sydney suburb of Kingsgrove with three siblings, I the second eldest. I felt creativity was always a strength for me as I got such satisfaction from making all kinds of things, from Lego as my toy of choice as a child, through to jump ramps and forts and all manner of teenage handy work. Remember when play as a kid meant getting outside and doing stuff? In my Tweens and Teens life got interesting to say the least, [click to continue…]
