No Comments |
Posted at 12:59 pm |
Posted August 25, 2015 |
|
Share This Post
You know the who, you know the why, now it’s time for the where. Knowing who your best buyers are and what motivates them to buy will define your marketing messages. Working out where to position those messages completes the ROI marketing recipe. In my first post of this series we addressed why knowing who your best buyers are is the key to driving your profit. We want to start by focusing your marketing efforts and dollars where there is the greatest return. In part two, we looked at buyer motivation centred messaging. This meant candid interviews are needed to truly understand their problems, triggers around the purchase, and the language they use. This in turn makes marketing more relevant [click to continue…]
1 Comment |
Posted at 4:11 pm |
Posted July 30, 2015 |
|
Share This Post
Originally published in Kochie’s Business Builders July 28, 2015, 1:50 pm by Luke Faccini Three easy steps to identify which customers to focus on. Who are your juicy red customers? In most businesses there are customers who buy your most profitable product or service repeatedly and over a long time span. These are your juicy red customers, because like ripe fruit, they hold the sweetest juice for your business and they’re beneficial in more ways than just profit. These customers are your raving fans, meaning they actively generate new business for you. They cost you less to acquire as you aren’t continually replacing them, and with the right customer experience strategy, require minimal resources to keep. On the flip [click to continue…]
