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Posted at 9:05 pm |
Posted December 15, 2018 |
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“43 percent of millennials envision leaving their jobs within two years” Build an authentic, impact embedded brand story and you will attract and keep the best millennial talent. And avoid all the disruption and expense of continually recruiting and training. If you have not yet made millennials a priority for your brand, here are three big reasons you need to! 1. Millennials are the new workforce. 20% of the workforce now 35% of the workforce by 2020 75% of the workforce by 2030 2. Millennials are the new leaders 91% of millennials aspire to leadership roles 3. Millennials are the new customer! By 2020 they will be 30% of discretionary spending What makes millennials different to [click to continue…]
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Posted at 9:31 am |
Posted May 15, 2018 |
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I want share a little idea with you. See if you and I align in values. And if we do, this little idea may be a good fit for you. Before you ask, it’s won’t cost you money If you don’t yet know what I am about. My purpose is to help good people do more good. I do it through awesome branding and brand storytelling. The Sponge is my company. We’re a purposeful branding and marketing agency on a mission to do just that. Help good businesses do more good. There’s a growing wave of conscious business that we are proud to be a part of. Testiment to this, we’re a Certified B Corp [click to continue…]
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Posted at 7:24 am |
Posted February 25, 2016 |
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There is a groundswell for real change afoot. I feel it and know others feel it too. So much has changed for me in the last year, lead by my defining my true purpose. It’s become a deal breaker for me to work only with businesses and people with a positive purpose, life’s too short for anything less. Positive Change Agents I’m talking about positive products, services and culture driven by a vision that is about more than just profitability. Those with helping people and the planet at their core. It goes without saying, they provide awesome value to their customers too. Don’t get me wrong, I’m all for making profits. Profit is reward for value which I am a [click to continue…]
