333 Days of Real Purpose Reflection

I burned myself out with socials in early 2021. I pushed myself too hard, committing to 90 days of carousels without a break. In the end I didn’t want that pressure. So I stopped.

As you have noticed, the carousels continue, with the help of my awesome Sponge team.


I have been reinspired by what my daughter has been using. A platform called BeReal, which prompts a raw front and back camera shot of whatever you are doing.

I don’t want to use this platform, because I don’t need another one! However I do want to be real in the platforms I use. So I have created a little challenge for myself, because I am good with challenges. Commitment is strong in me! 😉

Here’s what I intend. For the next 333 days I will be posting across my socials a reflection on what living my purpose actually means. It will be a real response, mostly as 60 second videos which will be reels on Facebook, Insta, Youtube and maybe Tiktok. With variations on LinkedIn.

I do reserve the right to change that. However I am committing to at least one post per day.

I have had my team build a custom tool to randomly prompt me (via TXT) with a question for me to respond to. It too is random from 99 questions I am setting. They are designed to make me reflect on how my purpose is woven authentically through different categories in my regular day.

Purpose Prompts

The categories I have including for the purpose prompts are:

Personal which includes subcategories like:

  • Family
  • Health
  • Growth

Work which includes subcategories like:

  • Clients
  • Team
  • Products

Community which includes subcategories like:

  • Actions
  • Legends

I don’t want to give too much away, just to say that it will give a full picture of me living my purpose and what that means.

My Rules

  1. I have to respond to the purpose prompt question in a one take video, within 10 mins of the SMS prompt (providing I am not in a meeting).
  2. I give myself a maximum of 3 takes, with the goal of doing it with the first one.
  3. I have to post it that day on at least one channel.

Do you think these are reasonable?

What I hope to accomplish

First and foremost this is for me to reflect and journal what my purpose means to me through my days in an unpolished way. I want my thoughts to be provoked at random times so it is unpredictable.

I also intend to get good at 60 second, on the spot videos. I figure in 333 days that will either have happened or I will realise that I cannot lol

I will no doubt become more conscious of how my purpose is woven through all aspects of my life. And if it causes me to make more purpose aligned decisions then that is a win also.

As a side effect, if I inspire others to do similar, awesome.

Why 333 days?

I need an end date for my challenge. It made sense to me to choose the anniversary date of my purpose moment. That is December 15th. A bixby question of how many days til then returned 333 which was awesome. I love 3!

So here we go.


P.S. There is a high likelihood of this blog being redesigned during this 333 day periood!


I'm Luke Faccini, a brand storyteller and strategist in Brisbane Australia.

I help conscious business people articulate and tell their authentic brand story to connect with their tribe. I love branding, business, and people with purpose.

My purpose is Helping Good Businesses Become Better Brands.

Want to know how easy it is to be healthy and full of energy?

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