is my Purpose

My Bio

Luke Faccini is the founder of a branding agency called Sponge, that specialises in helping the next generation of business owners rebrand with purpose. He was born and raised in Sydney, and now lives in Brisbane.

Since starting his professional brand design journey in 1999, he has helped thousands of people put their brands on the map. He foolheartedly started Sponge right out of college and has learned what it takes to grow a business.

While beginning as a trained graphic designer, the entrepreneurial leap took him on a path of transformation. He experienced firsthand the impact that purpose and values have in business, and the connection to brand story.

Having had a purpose moment that transformed his outlook on business, Sponge evolved massively! And became B Corp certified in Jan 2017. Luke is a firm believer that business can and should be a force for good. His purpose is to “Help all brands be good for the world.” By all means necessary! Including a book, an online program and software, and by helping to grow the GoodNorth good business community.

You are invited to start a conversation today.