Chapter List For My Book – Day 6 Blog A Book in 21 Days

It’s the morning of Day 6.  With some writing done last night, I am now recollecting my thoughts on chapters and content briefly before I do the next block.

 

Thought it might be beneficial to share the outline for the content and chapters now. I invite you to comment on what you dislike, like, or feel is missing.

 

Content Outline

Advanced Warning: These are very likely to change frequently through the writing of the book.
 

Introduction:

  • Doing Good is Good Business
    • What is Good business?
    • Why now?
    • Movements (B Corp, Conscious Capitalism, B1G1 etc)
  • Personal vs Business
    • Bringing Your Good Self to Work
  • Brand Story and Storytelling
    • Why it works?


Part I:

  • Why You Suck At Storytelling
    • The Curse of Knowledge
    • Don’t know how to talk about yourself
    • Don’t want to upset or exclude anyone
    • The Unvocalised written word
  • The Millennial Concept/Challenge
    • Self Determination / Entitlement to choose meaning
  • Impact Model
    • Be the Change
  • Brand Story
    • Formula
    • Impact Brand Story Advantage
  • Be the Story
    • Authenticity or Death (slow and painful?)
  • Part I – Key Takeaways/Actions


Part II:

  • Brand Story Framework
    • Vision
      • Being Visionary
      • Statement
    • Values
      • Team alignment
      • Core/Espoused Values
    • Purpose
      • You & Your Brand
      • Formula
    • Impact
      • What do you do
      • Why should I care
    • Customer
      • Core Customer
      • Persona
    • Offer
      • Specific Problem You Solve
      • Experience of using your products and end results
    • Customer Experience
      • Mapping the journey
      • Emotional connection
    • Core Story
      • Tagline/USP
      • Personality
      • Tone
      • Impact Story
      • Brand Promises
      • Key Differentiator
    • Mission Alignment
      • How to tie everything together so it works
  • Part II – Key Takeaways/Actions


Part III:

  • Putting it to work:
    • Storytelling
      • Quick, Everywhere Now!
      • It’s always personal
      • Brand Design & Collateral
      • Content Marketing
      • Social Media
    • Language framework
      • Empower your team to self correct
    • Pervasiveness
      • All Leadership, All Teams, All Systems
    • Recruitment
      • Values, Purpose & Impact alignment (or bye bye).
    • Culture of Storytelling
      • Induction
      • Continuous Celebrate
    • Mission Alignment
      • Pitfall spotting
  • Part III – Key Takeaways/Actions

 

Part IV:

  • Case Studies (Big)
    • To Be Defined
  • Case Studies (Up and Coming)
    • To Be Defined
  • What not to do:
    • To Be Defined
  • Part IV – Key Takeaways/Actions

 

And that’s where it stands at Day 6. I invite you to comment below. Next up for me is to pick something from above and start writing!

EDIT: Good day today! At end of day I have posted an additional blog post taking one of the points and producing 500 words. Check it out here

Warmly, Luke

luke

I'm Luke Faccini, a brand storyteller and strategist in Brisbane Australia.



I help conscious business people articulate and tell their authentic brand story to connect with their tribe. I love branding, business, and people with purpose.



My purpose is Helping Good Businesses Become Better Brands.

Want to know how easy it is to be healthy and full of energy?

In varius varius justo, eget ultrices mauris rhoncus non. Morbi tristique, mauris eu imperdiet bibendum, velit diam iaculis velit, in ornare massa enim at lorem. Etiam risus diam, porttitor vitae ultrices quis?

Leave a Reply

Your email address will not be published.