Day 15 of Blog my book in 21 days – Brand Story Framework

I got carried away today. Johanna and Isaac were out most of the day. So I wrote and wrote.

Part II is almost done. 4109 words done in this block. With another 1000ish for the appendix.

Don’t feel like typing much more. Here is a grab of Hemingway Editor with the stats.

Note: The one very hard to read sentence is Patagonia’s purpose statement lol (it’s not that hard – just long!).

That’s it for today.

See you tomorrow. Yes, I will write on Xmas.





I'm Luke Faccini, a brand storyteller and strategist in Brisbane Australia.

I help conscious business people articulate and tell their authentic brand story to connect with their tribe. I love branding, business, and people with purpose.

My purpose is Helping Good Businesses Become Better Brands.

Want to know how easy it is to be healthy and full of energy?

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