Day 18 of 21. Blogging my book. Scenic!

Finished writing the last chapter. All that remains are the case studies, the prologue and epilogue. Feels like I’m on track!

Today was a 1500 word day.

Spent it at the State Library in Brisbane’s South Bank. Not a bad view!

Here’s the opening of the chapter…


Part III Putting Your Brand Story to Work

Long term consistency trumps short term intensity ~ Bruce Lee

If you’ve done the work leading to this, congratulations! You’re ready to grow your tribe of die hard fans. Team and Customers!

If you’ve been working with your team you will no doubt have already notice some changes. This work tends to bring people to life.

Your team, like your market, now need to see your new brand story come to life. For it to become prolific. Across all aspects of your brand. But that cannot happen overnight.

From this chapter I want to give you confidence in moving forward with your new brand story. To provide you with the insights you need for smooth implementation. There is a lot to do and it can be overwhelming.


follow my journey as I finish writing my book this year.

Warmly, Luke



I'm Luke Faccini, a brand storyteller and strategist in Brisbane Australia.

I help conscious business people articulate and tell their authentic brand story to connect with their tribe. I love branding, business, and people with purpose.

My purpose is Helping Good Businesses Become Better Brands.

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