Day 3 of 21 Day Blog a Book – What on earth am I going to write about?

Today I am going to start with what I am intending for Day 3. Publish it. Then add to it at the end.

Big day ahead. Including two Christmas parties. Keeping this deadline will be challenging!

Last night I made a video testimony and put it out to my contacts via LinkedIn. No going back now! ha!

Some wonderful messages of support coming through. And questions! Especially WHY I am writing the book. Great question. I will answer that one tomorrow 🙂

I’ve been thinking of my TOC (Table of Contents). Feeling a little overwhelmed by all the research yesterday.

I’ve done what what Michael Rogen says. Spent time in the Kindle store reading through TOCs of other books in my focus area. Read through Amazon reviews from readers to see what they liked, didn’t, what was missing etc. And flipped through many books from my own shelf too.

I know my subject matter. It’s what I love. It’s what I talk about all the time. Businesses doing good. And Brand Story being instrumental in perpetuating that goodness.

The overwhelm at present comes from pulling together all the ideas, from all the different topic options, so they make a simple guide for my readers.

One point that sticks in the front of my mind is that this book needs to walk the reader through the topic and not make them feel stupid. I hate it when that happens to me!

The concept of Why, What and How for each topic I include is the way to ensure that.

I get that part. My current Brand Story Crafting program has each of these for that reason.

Still not clear on the chapters. To get there I am pausing to revisit the book I’m using as a guide.

Revisit done. My task for today is to get my outline sorted. That means a few key tasks to complete:

  • Decide on the result I want the reader to have at the end. Got to be clear and powerful!
  • Write out all the questions readers have about my topic. These will end up as chapters
  • Then for each, list all tips and strategies
  • Kill all the boring, geeky, or obvious ones.

This means more research. Not my favourite thing.

As I said, I will jump back into this post as an edit later. That’s all for now. LF


I'm Luke Faccini, a brand storyteller and strategist in Brisbane Australia.

I help conscious business people articulate and tell their authentic brand story to connect with their tribe. I love branding, business, and people with purpose.

My purpose is Helping Good Businesses Become Better Brands.

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