Full transcript
What’s up, legend? I’m Luke. I run a successful branding agency. I’ve got awesome people surrounding me: my team, my clients, my community, my amazing wife and my kids, including a new baby.
So I’ve got more than enough things competing for my time right now. But I have decided to give 20% of my working life to this because, for decades, I’ve been fascinated by the gap between knowing what to do and actually being able to do it consistently under pressure when it matters.
You can have the right strategy, the right knowledge and training, and the right protocol. You can understand exactly why you respond the way that you do, and yet you still find yourself back in the same pattern.
So I’m exploring what happens when I stop working only on the things I can consciously see and start changing the beliefs that underpin them.
I’m using PSYCH-K® to run experiments on myself across a number of different aspects of my life, like my body, my relationships, my strategy execution, my money, play and more.
I’m documenting what I work on, what changes and how, what doesn’t, and what I learn along the way. I’m calling these my Psych Hack Experiments. If that sounds interesting to you, I invite you to follow me on the journey.
Until next time, be unapologetically awesome. Bye for now.