How To Get Maximum ROI on Your Marketing Spend
Originally published in Kochie’s Business Builders July 28, 2015, 1:50 pm by Luke Faccini Three easy steps to identify which customers to focus on. Who are your juicy red customers? In most businesses there are customers who buy your most profitable product or service repeatedly and over a long time span. These are your juicy red customers, because like ripe fruit, they hold the sweetest juice for your business and they’re beneficial in more ways than just profit. These customers are your raving fans, meaning they actively generate new business for you. They cost you less to acquire as you aren’t continually replacing them, and with the right customer experience strategy, require minimal resources to keep. On the flip [click to continue…]
