In my 20 years in branding (yes, been doing it for a while now), the essential brand story formula has proven itself to me, time and again.
It’s a simple formula:
- Know who you are as a brand
- Know your buyer and what makes them tick
- Then bridge the gap between the two with story…
That’s your brand story.
It’s marketing 101 really. Or, I should say, it WAS.
In this new era of impact, the old way is fast becoming no longer enough. The market is changing.
And with so many founders struggling with their story, I was compelled to share the next level of brand storytelling – in my new book
Impact Brand Storytelling – A how to guide for founders hell-bent on changing the world.
I want to help you create sustained, positive impact, and healthy profits, by getting your brand story right for today, and tomorrow!
That’s where real fulfillment lives.
So get yourself a copy, give it a read, and let’s do this.